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AIDA CONCEPT / PROMOTIONAL MIXOrder DescriptionExplain the ‘AIDA’ concept & identify how the different tools of the promotionalmix along with personal selling can help move potential clients to the purchasestage.For example, advertising is good for raising awareness & getting the audience’sattention. Which other elements of the marketing communications mix arerelevant here (sales promotion, PR, direct marketing, etc)? How can salessupport advertising & what part of the AIDA model would be best suited to thesalesperson? Also consider any limitations of the AIDA model and the traditionalpromotional mix. Jobber & Lancaster refer to this model