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1- In using the portfolio approach, placing undue emphasis on total costs and the odds against achieving high market share, portfolio planning can discourage managers and hinder growth. In contrast, new business development is usually accomplished through incremental development of many capabilities. As a CEO of a firm that embraces portfolio planning, how can you keep your board from focusing on total costs and in turn allow them to look at growth potential? Outline your strategic steps to help your board understand the potential in your portfolio.

1- In using the portfolio approach, placing undue emphasis on total costs and the odds against achieving high market share, portfolio planning can discourage managers and hinder growth. In contrast, new business development is usually accomplished through incremental development of many capabilities. As a CEO of a firm that embraces portfolio planning, how can you keep your board from focusing on total costs and in turn allow them to look at growth potential? Outline your strategic steps to help your board understand the potential in your portfolio.